Today I discovered the Project Vino Twitter Wine Tasting. Project Vino is a community-driven Australian wine site. (Think Wine Commune but less sales-oriented.)
Today it's using Twitter to drive a wine tasting event. Three bottles of Kirrihill wine were sent to 12 prominent Aussie-based Twitter users. At a certain time, they were asked to log onto Twitter and share their thoughts with followers.
Australia's wine leaves something to be desired. But from a promotional perspective, they're always on top.
TechCrunch has screenshots from a live stream of the tasting. If this piques your interest in Project Vino, you can follow 'em here.