Project Vino Uses Twitter for Wine Tasting

I'm all up in Twitter's grill right now, but for good reason. Every day I learn about something new -- and all without opening my suddenly-too-cumbersome feed reader.

Today I discovered the Project Vino Twitter Wine Tasting. Project Vino is a community-driven Australian wine site. (Think Wine Commune but less sales-oriented.)

Today it's using Twitter to drive a wine tasting event. Three bottles of Kirrihill wine were sent to 12 prominent Aussie-based Twitter users. At a certain time, they were asked to log onto Twitter and share their thoughts with followers.

Australia's wine leaves something to be desired. But from a promotional perspective, they're always on top.

TechCrunch has screenshots from a live stream of the tasting. If this piques your interest in Project Vino, you can follow 'em here.

Image credit: bookworm. I've been using Compfight to find illustrations on flickr; it's awesome.